Annual Report for ' Sex and the city '
  • Annual Report for ' Sex and the city '

    The task was to create an annual report for the American TV series ‘Sex and the City’. The brief was to connect the financial figures in the Annual Report with a single woman searching for ‘Mr Right’. Additionally, the design had to mirror the mindset of the protagonists of the series: part dominatrix, part seductress and part coy coquette.

    The Annual Report was encased in a sleeve made of a fishnet stocking. The fishnet stocking were chosen because it is often a part of awoman’s erotic attire. As the reader ‘undressed’ the book by sliding it off the stocking, the words ‘Sex and the City’ were revealed. The Annual Report works on the concept of ‘one’ representing the single women in ‘Sex and the City’. As the reader leafs through the pages, statistics appear: one is the loneliest number; one is also a prime number; there are 1,000,000,000 single women in the world, all in search of their ‘one and only.’ Thus, the Annual Report drew analogies between financial statistics and single women in search of love, passion and fun.
Description
The task was to create an annual report for the American TV series ‘Sex and the City’. The brief was to connect the financial figures in the Annual Report with a single woman searching for ‘Mr Right’. Additionally, the design had to mirror the mindset of the protagonists of the series: part dominatrix, part seductress and part coy coquette.

The Annual Report was encased in a sleeve made of a fishnet stocking. The fishnet stocking were chosen because it is often a part of awoman’s erotic attire. As the reader ‘undressed’ the book by sliding it off the stocking, the words ‘Sex and the City’ were revealed. The Annual Report works on the concept of ‘one’ representing the single women in ‘Sex and the City’. As the reader leafs through the pages, statistics appear: one is the loneliest number; one is also a prime number; there are 1,000,000,000 single women in the world, all in search of their ‘one and only.’ Thus, the Annual Report drew analogies between financial statistics and single women in search of love, passion and fun.
Fields
Graphic Design, Print Design
Date
2004