Not so serious, Look book AW 2010
  • Not so serious, Autumn Winter collection 2010

    Pallavi Mohan’s Autumn Winter Collection is inspired by Alice in Wonderland at the Wills Lifestyle India Fashion Week. The Victorian novel that has been dear to children ever since is known for sending its chief character Alice into a thrilling world that defies reality, convention and even imagination. A world where nothing is as it seems.

    This is thematically expressed by embracing a rich palette of colours. The first page that lures viewers into an Enchanted Forest depicts a multitude of butter°ies against a dense forested green.

    Turning the pages launches one into a journey as bizarre as Alice’s. Things do get “curiouser and curiose”r as a variety of colours and ensembles come together supported by quizzical poses of models against surreal splashes of impressionist wall facades.

    Each page has been given a twist by featuring quotes from the novel that capture the sense in nonsense; the unfathomable, the mysterious and yet the unputdownable aspect of the book…and by transference, this catalogue.
  • Press kit 
Description
Pallavi Mohan’s Autumn Winter Collection is inspired by Alice in Wonderland at the Wills Lifestyle India Fashion Week. The Victorian novel that has been dear to children ever since is known for sending its chief character Alice into a thrilling world that defies reality, convention and even imagination. A world where nothing is as it seems.

This is thematically expressed by embracing a rich palette of colours. The first page that lures viewers into an Enchanted Forest depicts a multitude of butter°ies against a dense forested green.

Turning the pages launches one into a journey as bizarre as Alice’s. Things do get “curiouser and curiose”r as a variety of colours and ensembles come together supported by quizzical poses of models against surreal splashes of impressionist wall facades.

Each page has been given a twist by featuring quotes from the novel that capture the sense in nonsense; the unfathomable, the mysterious and yet the unputdownable aspect of the book…and by transference, this catalogue.

Fields
Graphic Design, Print Design
Date
2010