Re-imagine: India-UK relations, British Council
Re-Imagine is an on-going research and dialogue initiative of the British Council and partner organizations in India and the UK, which works toward re-imagining a mutually beneficial relationship that values the past while seeking to define the future for these two countries in the 21st century.
The challenge was to communicate the one and a half year long research effort, in a language, which people from both countries could equally relate to.
Stamps are minuscule but powerful illustrations of the cumulative achievements, culture and history of respective country. So forth, to depict cross-cultural ties between Britain and India; we created a collection of stamps that juxtapose cultural counterparts Eg. Daniel Craig and Amitabh Bachchan. These touch upon similarities and also emphasize the diversities of both cultures.
Credits: In Collaboration with
Illustrator: Pulak Bhatnagar
Art Direction, Creative Direction, Graphic Design
Borosolar, Exhibition Graphics
Borosil Glass works had ventured in the solar thermal market and launched its own brand Borosolar. The Brief was to create a series of posters for an un-coming exhibition, highlighting the features of Borosolar water heaters.
With Agency : VGC
Graphic Design, Print Design
Tate Britain, London, Exhibition
The painting ‘The Absinthe Drinker’ by Edgar Degas was displayed at the Tate Britain, a 115-year-old institution that houses the UK’s national collection of British and International Modern and Contemporary Art. When Degas initially exhibited the painting it caused a public outrage. The task was to design a document which would contain all the reviews of the painting by various art critics.
A newspaper was an appropriate format for the reviews. Its style was to be modled upon that of the newspapers of Degas’s era.
With Agency : Together Design, London
Editorial Design, Exhibition Design, Print Design
Hyderabad Airport, Environmental Graphics
Named after India’s erstwhile prime minister, Rajiv Gandhi, a bustling hub of air traffic, the Hyderabad Airport also has one of the longest runways in the world. The brief was to create environmental graphics for the departure terminal.
We created an environment that mirrored the real-life environment of the domestic departure terminal. Life-sized silhouettes of travellers walking with their luggage reflected the environment of the airport. Travel quotations were placed at regular intervals with the silhouettes.
With Agency : Ray + Keshavan, The Brand Union
Exhibition Design, Graphic Design
Wipro, Exhibition Graphics
Wipro Technologies is a global services provider delivering technology-driven business solutions. The task was to design posters for Wipro Tech’s exhibition stall in San Francisco. The posters would have technical, IT-related information. The concept of dynamic arrows was taken forward across all graphics.
With Agency: Ray + Keshavan, The Brand Union
Creatives: Nishita Thakurdas & Neha Tulsian
Exhibition Design, Graphic Design, Print Design
SabMiller, Rebranding Art of Chilling for Foster’s
Foster's is an authentic Australian beer and its advertising has always been defined by dominant Australian lingo and imagery. When we began to design branding for Foster's, we were aware of cultural differences between markets and the need to cater to a local market, to a different cultural idiom, to Indians. A survey conducted, affirmed our notion that international depictions of Foster's Art of Chilling, such as beach, surf and barbecues, were not going to be relevant. Instead, we employed the insight that Chilling means different things to different people.
To leverage this thought further, we created 17 Chillhead characters, each representing individual ways of chilling familiar to an Indian audience, ranging from cricket and comedy. What emerged was a campaign thought that resulted in effective brand and environmental design across media.
With Agency : VGC
Branding, Graphic Design, Print Design