The Advertising Club Bombay
  • Advertising Club, Bombay

    Advertising Club Bombay is an association for and of individuals involved in the various facets of advertising and marketing communication. The mission of the Club is to create forums and events to help its members improve their professional competencies, thereby raising the standards of Indian advertising. The brief was to design an identity for the Club that communicated its brand proposition.

    Bombay, the advertising heart of India, pulsates with an energy that distinguishes it from other cities. Thus the logo reflects Bombay’s hyperkinetic liveliness and diversity. Moreover being fluid and flexible, the logo could be interpreted in various ways to create a unique graphic language.

    With Agency : Ray + Keshavan, The Brand Union
    Creative : Neha Tulsian
Description
Advertising Club Bombay is an association for and of individuals involved in the various facets of advertising and marketing communication. The mission of the club is to create forums and events to help its members improve their professional competencies, thereby raising the standards of Indian advertising. The brief was to design an identity for the club that communicated its brand proposition.

Mumbai, the advertising heart of India, pulsates with an energy that distinguishes it from other cities. Thus, the logo reflects Mumbai’s hyperkinetic liveliness and diversity. Moreover, being fluid and flexible, the logo could be interpreted in various ways to create a unique graphic language.


With Agency: Ray + Keshavan, The Brand Union
Creative: Neha Tulsian
Fields
Branding, Graphic Design, Print Design
Date
2008