Other Projects
Network 18, Brand Values Book
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Network 18, Brand Values Book
Network 18, a large Indian media conglomerate, required a brand values manual. The design of the book had to reflect Network 18’s originality and values. It also had to convey how the company had changed the Indian media landscape through a new language of content.
With Agency: Ray + Keshavan, The Brand Union -
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Description
Network 18, a large Indian media conglomerate, required a brand values manual. The design of the book had to reflect Network 18’s originality and values. It also had to convey how the company had changed the Indian media landscape through a new language of content.
With Agency: Ray + Keshavan, The Brand Union
With Agency: Ray + Keshavan, The Brand Union
Fields
Editorial Design, Graphic Design, Print Design
Date
2007
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Live the High Life, Nitesh Estates – Park Avenue
The brief was to create a communication strategy and positioning for Nitesh Park Avenue to establish Nitesh Park Avenue as a luxury residential iconic tower, which will provide a new international modern living style to Bangalore. We arrived at strategic thought of “New york living in Bangalore” which was carried forward across all communications. Nitesh Park Avenue is about upward mobility. The brochure explores various concepts associated with “high living”.
With Agency : VGC
Awards: Bronze at Designomics Award, 2013 2013 Editorial Design, Graphic Design, Print Design -
Holiday homes where there is no room for worry
The task was to design a property brochure for A.A. Walker, inspired to offer the flavors and experience of Goan living and lifestyles. Baale Private Villas & Spa, a fully serviced boutique villa development, inspired by Balinese art and architecture was born to answer the need for a beautiful, sublime yet integrated Goan lifestyle experience. In order to make the property purely experiential we highlighted the salient features of the property like Asset management, Concierge service, Lease back options - thus positioning the property as a fully serviced resort living experience - " Holiday homes where there is no room for worry."
With Agency : VGC
Awards: Winner at the Great Indian Realty Award, 2013
2013 Editorial Design, Graphic Design, Print Design -
Wills Lifestyle India Fashion Week – Not So Serious '13
Pallavi Mohan’s Autumn Winter collection at Wills Lifestyle India Fashion Week marks a seminal shift from the previous playful collections to a more structured look. The strong influence of the precious and permanent and in particular, lustrous metals, on the collection is portrayed through the title, set in gold stamping against timeless antique gold color. Thematically, the interspersing of a wide variety of fabrics is rendered using 3D Lens lamination on the invite. It is something to savor and treasure over time because all that glitters is Gold.
Photographer : Vishesh Verma 2013 Fashion, Graphic Design, Print Design -
Re-imagine: India-UK relations, British Council
Re-Imagine is an on-going research and dialogue initiative of the British Council and partner organizations in India and the UK, which works toward re-imagining a mutually beneficial relationship that values the past while seeking to define the future for these two countries in the 21st century.
The challenge was to communicate the one and a half year long research effort, in a language, which people from both countries could equally relate to.
Stamps are minuscule but powerful illustrations of the cumulative achievements, culture and history of respective country. So forth, to depict cross-cultural ties between Britain and India; we created a collection of stamps that juxtapose cultural counterparts Eg. Daniel Craig and Amitabh Bachchan. These touch upon similarities and also emphasize the diversities of both cultures.
Credits: In Collaboration with
Wysiwyg Communications
Illustrator: Pulak Bhatnagar
2013 Art Direction, Creative Direction, Graphic Design -
The Birthplace, Branding for a Maternity Hospital
The Brief – To design an identity for a maternity hospital in Hyderabad. A birthplace is about birth at many levels. The birth of a child in turn gives life to many, myriad relationships - the birth of a Mother, of a Father, of hope, of new beginnings, of an all new journey; among other 'births.’
A simple, fluid, letter B features a line that connects the outer protuberance of the letter to the blossoming heart inside representing the life growing within. A delicate symbolism of the deepest, strongest bond on earth – that of mother and child connected by the nurturing Umbilical cord. The identity in some explorations indicates the progression of the baby over 9 months in the gradual blossoming of the heart motif in size till birth, when it is no longer within its Letter B womb, but outside: a living, breathing entity.
2012 Art Direction, Branding, Graphic Design -
Wait Book, Self Initiated Project
Waiting to see a newborn’s first smile. Waiting to grow up. Waiting for love. Waiting for your wedding day. Waiting for a phone call. Waiting to get promoted. Waiting for an opportunity. Waiting for the right time. Waiting for God. Waiting outside an operation theatre. Waiting for a wait to end. Waiting for life to happen. From the moment we are tossed into this world we start playing the waiting game. This book explored the various aspects and spaces associated with waiting.
2004
Editorial Design, Print Design, Typography
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Aditya Birla Group, Design Language
The brand refreshment for the Aditya Birla Group was a case of evolution rather than reinvention. A part of this task was to create a design language which would lend a consistent look and feel to the brand.
The design language was derived from the rays of the Sun in the logo. The color palette was inspired by the light spectrum. Intersecting rays of light lends a dynamic visual expression to the brand.
With Agency : VGC
2010 Branding, Graphic Design, Print Design -
SabMiller, Rebranding Art of Chilling for Foster’s
Foster's is an authentic Australian beer and its advertising has always been defined by dominant Australian lingo and imagery. When we began to design branding for Foster's, we were aware of cultural differences between markets and the need to cater to a local market, to a different cultural idiom, to Indians. A survey conducted, affirmed our notion that international depictions of Foster's Art of Chilling, such as beach, surf and barbecues, were not going to be relevant. Instead, we employed the insight that Chilling means different things to different people.
To leverage this thought further, we created 17 Chillhead characters, each representing individual ways of chilling familiar to an Indian audience, ranging from cricket and comedy. What emerged was a campaign thought that resulted in effective brand and environmental design across media.
With Agency : VGC
2011 Branding, Graphic Design, Print Design -
TJs Brew Works, Restaurant Branding
TJ’s Brew Works is a microbrewery in Pune. To bring alive and market the appeal of this microbrewery, we used a fundamental premise of beer drinking that it is an extremely social pastime. It was important that the campaign thought leveraged the social aspects of beer drinking. We didn’t have to look far—in fact no further than the name, Brew Works!
The term brew is versatile. It refers to our unique brand of handcrafted beer while also giving us the leading phrase ‘What’s brewing?’. As a phrase at once invites conversations, teases and prompts interesting responses and goads people into unraveling their lives. All of which is best done over a beer. Obviously, Brew Works is not a place that only brews beer…but much, much more!
With Agency : VGC
2012 Branding, Graphic Design, Print Design -
Network 18, Internal Launch Campaign
Network 18 is one of India's leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses. The Network 18 umbrella covers various brands such as web18, Homestop 18 and Newswire 18. The task was to launch the new 18 identity among employees of the network.
The central theme of the campaign involved an exploration of the number 18 as a part of everyday life—18 holes in a golf course,
18 chapters in the Bhagwad Gita etc. The launch idea was extended across all media.
With Agency: Ray + Keshavan, The Brand Union
Creative: Neha Tulsian
2007 Advertising, Graphic Design, Storyboarding -
Tate Britain, London, Exhibition
The painting ‘The Absinthe Drinker’ by Edgar Degas was displayed at the Tate Britain, a 115-year-old institution that houses the UK’s national collection of British and International Modern and Contemporary Art. When Degas initially exhibited the painting it caused a public outrage. The task was to design a document which would contain all the reviews of the painting by various art critics.
A newspaper was an appropriate format for the reviews. Its style was to be modled upon that of the newspapers of Degas’s era.
With Agency : Together Design, London
2005 Editorial Design, Exhibition Design, Print Design -
V Raheja, 78 Western Expressway, Brochure Design
V Raheja Design Construction is one of the most trusted brands in the realty industry.
78 W. Expressway is the latest property from VRDC to become an iconic part of Mumbai's skyline. We employed business-like precision when designing the property's brochure: minimalist, with iconography to reflect the architecture and bold typefaces and colours such as red and black to symbolise the corridors of power. Bold silver foil stamping lends luxury and sophistication to the brand.
With Agency : VGC
Awards: Winner at the Great Indian Realty Award, 2013
2011 Design, Editorial Design, Graphic Design -
Not so serious, Spring summer 2012, Look Book
Pallavi Mohan’s Spring Collection at Wills India Fashion Week welcomes you to explore the earth and its colourful seas. The catalogue’s cover features a free-flowing font that intersperses plant imagery within its spaces. The font’s blue and nature’s green hues come together to impart freshness to this catalogue. Hello Summer! Hello Spring!
2012 Graphic Design, Print Design, Typography -
V Raheja, Real Estate
For over 55 years, Vijay Raheja Design Construction has led the evolution of Indian real estate development practices with the building of homes, hospitals, schools, offices, IT parks, malls and hotels. The brief was to redesign the brand identity and develop a brand architecture for VRDC.
The circle is a universal symbol of life—it is all that is pure, everlasting and unchanging. The square symbolises the earth, all its physical manifestation and our orientation via the four directions, four seasons and four elements. Combining the two portrays the reconciliation of the heavenly and infinite with the earthly and man-made, thus creating heaven on earth. We created a design language to reflect this very essence of heaven on earth in keeping with the tones of gold and red that are essential to the brand identity.
With Agency : VGC
2011 Branding, Graphic Design, Web Design -
Congratulations, It's a Boy, Card Design
A card design for a friend who had been blessed with a baby boy. The challenge was to make clichéd images and words come alive through typography and a concept. This card aims to describe how motherhood doesn’t just change a woman's priorities but also gives new meaning to old words.
2012 Graphic Design, Print Design -
The Advertising Club Bombay
Advertising Club Bombay is an association for and of individuals involved in the various facets of advertising and marketing communication. The mission of the club is to create forums and events to help its members improve their professional competencies, thereby raising the standards of Indian advertising. The brief was to design an identity for the club that communicated its brand proposition.
Mumbai, the advertising heart of India, pulsates with an energy that distinguishes it from other cities. Thus, the logo reflects Mumbai’s hyperkinetic liveliness and diversity. Moreover, being fluid and flexible, the logo could be interpreted in various ways to create a unique graphic language.
With Agency: Ray + Keshavan, The Brand Union
Creative: Neha Tulsian
2008 Branding, Graphic Design, Print Design -
Nitesh Fisher Island, Brochure Design
The strategy for the Nitesh Fisher Island project evolved from its name and its association with the Goan landscape. The word Island in Fisher Island was strategically leveraged, being relevant to both the project name as well as Goa's association with the Sea. The resultant creative strategic thought—own a peace of an island—was an interesting word play while being aspirational to an upwardly mobile audience. The brochure was recognized at the International Property Awards for Development Marketing 2011.
With Agency : VGC
2010 Editorial Design, Graphic Design -
Medium Healthcare Consulting
Medium is a boutique healthcare consulting firm focused on markets in emerging economies. It specialises in the areas of business strategy, integrated marketing, service quality and performance transformation. The brief was to design an identity for Medium that would reflect the nature of its business.
A red cross is the universal symbol of healthcare. Quotation marks indicate openness, transparency and dialogue. Hence, the logo integrated a cross with quotation marks that represent communication, which is a vital process of consultancy.
2008 Branding, Graphic Design, Print Design -
The Park Bangalore, Advertising
The Park, Bangalore, a boutique hotel in Bengaluru, located on MG Road, exudes luxury, sophistication and intimacy. The hotel required designs for various promotional activities for their restaurants or upcoming events.
With Ageny : VGC
2009 Advertising -
Not so serious, Look book AW 2010
Pallavi Mohan’s Autumn Winter Collection is inspired by Alice in Wonderland at the Wills Lifestyle India Fashion Week. The Victorian novel that has been dear to children ever since is known for sending its chief character Alice into a thrilling world that defies reality, convention and even imagination. A world where nothing is as it seems.
This is thematically expressed by embracing a rich palette of colours. The first page that lures viewers into an Enchanted Forest depicts a multitude of butter°ies against a dense forested green.
Turning the pages launches one into a journey as bizarre as Alice’s. Things do get “curiouser and curiose”r as a variety of colours and ensembles come together supported by quizzical poses of models against surreal splashes of impressionist wall facades.
Each page has been given a twist by featuring quotes from the novel that capture the sense in nonsense; the unfathomable, the mysterious and yet the unputdownable aspect of the book…and by transference, this catalogue.
2010 Graphic Design, Print Design -
Identity, Fitness club for Women
The brand essence underscores the ‘celebration of womanhood’. The brief was to design a logo that indicated how 'Identity' is more than just a fitness centre, it is a platform for women to meet and socialize with the like-minded. The idea was to add a touch of glamour and fun to the tedious task of exercising, thus increasing enrollment and minimizing the drop out rate.
Butterflies symbolize evolution of beauty. Starting as caterpillars, they burst out of a chrysalis in all their splendor. Hence butterflies made the perfect metaphor for women looking to emerge from Identity, fit and beautiful. Moreover the club also stood for fun and socializing, so the logo borrowed from the phrase ‘social butterfly’ which applies to women who are extroverts and gregarious. 2008 Branding, Graphic Design, Print Design -
Typhoo Tea Stationery, Apeejay Surrendra Group
Typhoo tea is a leading producer of tea in the UK, exporting to countries globally. The company was acquired by Apeejay Surrendra Group of India. The brief was to re-design the stationery for Typhoo.
The Typhoo universe includes several popular brands of tea. Each brand has its own equity, legacy and loyal consumers, but not everyone knew they were Typhoo brands. Hence a classic design strategy was adopted, where the brand logos were showcased on the back of Typhoos business card, thereby highlighting Typhoos ownership of the brands. 2006 Graphic Design, Print Design -
Corporate offices in India, White Flag Publishing, Book Design
Whiteflag Media and Communications Ltd, is a publishing and media house based in Mumbai. The task was to design a coffee-table book featuring the best designed commercial spaces. The Book was designed to reflect a corporate look and feel.
WIth Agency : VGC
2010 Editorial Design, Graphic Design, Print Design -
Frequency
Frequency is a young, dynamic corporate communication company. Based in Gurgaon, their business is to meet the targets of their clients through various tools of communications like events, films, and workshops.
The logo comprising squares, represents the spectrum of activities and events organized by Frequency. The squares can integrate tiny images or be used as abstract forms. This flexibility allows appropriate graphic expression across the range of material. 2006 Branding, Graphic Design, Print Design -
Wipro, Internal Brochure for Sales Conference
The task was to design a brochure Wipro Infotech employees who were going to attend a sales conference in Las Vegas.
The brochure would contain facts and tips on how to increase sales.
Las Vegas is the city of neon signs, casinos and money. Sales is all about finance. The brochure married these two facts in a relevant yet fun way. The result was the typography in the brochure was inspired by the neon signs and tips and tricks to increase sales were written in casino parlance.
With Agency : Ray + Keshavan, The Brand Union
2007 Graphic Design, Print Design -
Orphues Brandcom
Founded in 2006, Orpheus Brandcom incorporates marketing communication, public relations and corporate reporting. The client’s brief was that stationery should reflect the company’s young, energetic, vibrant culture.
According to Greek legends, when Orpheus the musician played his lyre, everything from rocks to trees would break into dance. Inspired by this myth, the letter-forms in the logo appear to playfully pirouette. Thus underscoring the blithe and youthful spirit of Orpheus Brandcom. 2006 Branding, Graphic Design, Print Design -
Satyam ( Now Mahindra Satyam ) Book Design
Satyam Computer Services Ltd. was one of India’s largest consulting and information technology (IT) service companies. To commemorate its 20 year anniversary, it commissioned a corporate book.
This book attempts to capture the journey and the enduring collective spirit of the stakeholders.
With Agency : Ray + Keshavan, The Brand Union 2008 Editorial Design, Graphic Design, Print Design -
Palki - Kolkata, Advertising
Palki is a Boutique fashion, based in Kolkata. The collection primarily Indo-ethnic, consists of sarees for party wear and wedding occasions and an extremely popular line of bridal wear lehengas.
The brief was to design a second anniversary sale communication for the brand. The same communication was later extended digitally and on Social Media platforms. 2012 Advertising -
Borosolar, Exhibition Graphics
Borosil Glass works had ventured in the solar thermal market and launched its own brand Borosolar. The Brief was to create a series of posters for an un-coming exhibition, highlighting the features of Borosolar water heaters.
With Agency : VGC 2008 Graphic Design, Print Design -
Annual Report for ' Sex and the city '
The task was to create an annual report for the American TV series ‘Sex and the City’. The brief was to connect the financial figures in the Annual Report with a single woman searching for ‘Mr Right’. Additionally, the design had to mirror the mindset of the protagonists of the series: part dominatrix, part seductress and part coy coquette.
The Annual Report was encased in a sleeve made of a fishnet stocking. The fishnet stocking were chosen because it is often a part of awoman’s erotic attire. As the reader ‘undressed’ the book by sliding it off the stocking, the words ‘Sex and the City’ were revealed. The Annual Report works on the concept of ‘one’ representing the single women in ‘Sex and the City’. As the reader leafs through the pages, statistics appear: one is the loneliest number; one is also a prime number; there are 1,000,000,000 single women in the world, all in search of their ‘one and only.’ Thus, the Annual Report drew analogies between financial statistics and single women in search of love, passion and fun.
2004 Graphic Design, Print Design -
Hyderabad Airport, Environmental Graphics
Named after India’s erstwhile prime minister, Rajiv Gandhi, a bustling hub of air traffic, the Hyderabad Airport also has one of the longest runways in the world. The brief was to create environmental graphics for the departure terminal.
We created an environment that mirrored the real-life environment of the domestic departure terminal. Life-sized silhouettes of travellers walking with their luggage reflected the environment of the airport. Travel quotations were placed at regular intervals with the silhouettes.
With Agency : Ray + Keshavan, The Brand Union
2007 Exhibition Design, Graphic Design -
Information design for Radio Advertising Bureau (RAB)
The Radio Advertising Bureau (RAB) was using plain vanilla barcharts and graphs. To present their statistical data in a way that was more relevant to their core business, we redesigned the information graphics of all their documents. The info-graphics were designed to reflect the equaliser, volume and other button options on the radio control panel. The result was RAB was able to present complex information both quickly and clearly.
With Agency : Together Design, London
2005 Graphic Design -
ACC Dream House, Brochure Design
ACC Limited is India’s foremost manufacturer of cement and ready mix concrete. Realising the need for design discipline, ACC began redesigning its communication. The brief was to recreate its existing Dream House brochure following the brand communication guidelines that were established.
With Agency : Ray + Keshavan, The Brand Union
2006 Editorial Design, Graphic Design, Print Design -
ISTD, Toursit Promotion book for India
Every country has stereotypes. Sometimes they are flattering at other times they are not. This project’s conceptual challenge was to promote Indian tourism by addressing stereotypes in a positive way. Having lived away from India, I observed people usually mention the words ‘spirituality’ and ‘curry’ in connection to India. So using these stereotypes as a linchpin, the book entitled ‘Soul Curry’ evolved. The content revolved around the religious and spiritual aspects of India.
2004 Graphic Design, Print Design, Typography -
Tourist Promotion Book, South Bank, London
South Bank is the area in London on the southern bank of the River Thames. It houses many important cultural buildings. The brief was to create a tourism book that captured South Bank’s unique flavour as seen through the eyes of its visitors.
South Bank is frequented by people for work, entertainment, romance and to think. As the project hinged on chronicling the unique experiences of visitors to South Bank, four books were created. They were entitled ‘everybody needs a place to think’, ‘everybody needs a place to love’, ‘everybody needs a place to entertain’ and ‘everybody needs a place to work’ respectively.
The idea was to approach random people at South Bank, present the books to them and ask them to write about why they were visiting South Bank. For instance, if they were at South Bank to meet their lover, they would confide in the book ‘everybody needs a place to love’. With time the pages were filled and the books became archives of personal moments in the lives of visitors to South Bank.
College Project : LCC
2003 Graphic Design, Print Design -
Wipro, Exhibition Graphics
Wipro Technologies is a global services provider delivering technology-driven business solutions. The task was to design posters for Wipro Tech’s exhibition stall in San Francisco. The posters would have technical, IT-related information. The concept of dynamic arrows was taken forward across all graphics.
With Agency: Ray + Keshavan, The Brand Union
Creatives: Nishita Thakurdas & Neha Tulsian
2007 Exhibition Design, Graphic Design, Print Design